An ardent and passionate member of the travel tribe, Michelle Keefe of Africa Addict shares her stories of trials and tribulations of going solo in business on the cusp of the pandemic. She describes herself as ‘small fry’ in the industry – however emanates a work ethic of big goals piloted by the heart of a honey-badger.
Sharing a conversation with Michelle is like sharing a gin at sunset – with Michelle being the tonic. Her incorrigible positivity is contagious, imparting tales and life experience with abandon, always fashioned with a silver lining, spreading the perspective that “the light at the end of the tunnel is not a train.”
Watch Hideaways CEO Katja Quasdorf in a chat with Africa Addict about becoming ‘tourism fit’ during lockdown – maintaining resilience in the face of adversity and exhibiting vulnerability as a freshly independent travel agent. Utilising this time during lockdown, Michelle has been upskilling and training to ‘bolt’ from the safari starting block as soon as the gun goes off and travel resumes.
Michelle emanates her love for Zimbabwe and its people – the pleasure of showcasing her country is tangible. An avid birder, wildlife fanatic and laughter specialist, we look forward to sharing conversations and the mutual love of Africa with Michelle – watch and get addicted!
